|
BlogToowoomba
Tips for writing a blog post?
Here are some tips gleaned from a range of blog and web sources.
- People like blogs because they like to read your opinion - make your opinion known
- Links, links links - Link like they are free
- Say more in less - write less, write more often
- 250 Words is a good size for a posting
- Have I got your attention? Make your headlines snappy and your sentences short and to the point.
- Write with passion
- Include Bullet point lists
- Edit your post
- Be consistent with your style
- Litter the post with regular industry keywords
- Re-read your post before you submit it
Visit IBD's blog for more information on blogging and the services we provide or visit our web site for information on the full range of services we offer
Some important points in setting up and running your blog.
Provide details about you the individual creating and writing the blog - this
gives readers an opportunity to see your credentials and experience in the area
you are blogging about. This will help your readers as they will gain a level
of trust based on your honesty and experience here.
Add your photo to your profile, this will enhance your credability and give readers
a face to relate to. This aids the readers visual recognition of your blog and
also carries over to the real world when at meetings, conferences etc.
The title of your postings should give a clear understanding of what you are
writing about - remember that this title will also display in search engines and
RSS feeds so it needs to be precise, brief and accurately reflect the postings
content.
- do not use ALL CAPITALS in a title
- not too long
- not too short
- use bold text in the body to emphasise something, you can even use color to help
in this.
- remember - the headline is what people will read and are attracted to
Make your links readable - users find it very helpful if your links make use
of link titles [<a href="signup.php" target="_blank" title="Corporate Blogging Guidelines - opens in a new window">linking</a>
mouse over this link ]
Build up a list of your most popular postings and add these to your navigation
so new users can easily find there way to these most popular posts.
Set a timetable for your postings - readers will quickly learn if you are a daily
poster or weekly - try to post new information on the same day each week or if
posting daily have it posted by a set time each day.
The more focused and relevant your content is, the more relevant and focused
your readers will be.
Benefits of Business Blogging
Corporate Blogging Executive Summary
The benefits for businesses of blog communities over individual weblogs
Business Blog FAQ
Blogs for Small Businesses
Does Your Company Belong in the Blogosphere?
Business blogging “brings the most marketing and sales returns”
Finding Out What Makes a Good Business Blog
The Bottom Line on Business Blogs
Business blogging is now an integral part of corporate marketing plans and strategies.
Corporate Blogging Guidelines
Corporate Bloggingcase Studies
|
